Effectively manage multiple clients: Tips for freelancers to achieve management success
Having multiple clients is often equated with a more continuous workflow, great exposure, and steady income. But, managing numerous projects requires a prudent balance of structure and flexibility otherwise it can become extremely demanding.
Every client and task comes with varying requirements. Proper planning, consistency, and execution are the key to success in the freelancing world. If you plan ahead of time, stay organised, and are willing to take risks, your contribution will positively impact your clients and business. At the same time, you will not run the risk of spoiling your reputation or burning out.
This guide provides implementable techniques to manage multiple clients effectively.
Tips that will help you handle multiple clients without any hassle
From catering to dynamic project requirements to adhering to deadlines, a freelancer consultant’s life is a complex undertaking. Juggling between multiple clients and achieving equilibrium is challenging but not impossible. The following tips to manage multiple clients will assist you in handling the job more productively, keeping distinct projects in the loop.
Be realistic with the deadlines
Give realistic deadlines to your clients regarding project completion. Over-committing and under-delivering can hamper your credibility in front of your clients
When you have too many clients, it is normal to feel overwhelmed with the work. Thus, knowing what you can handle and the time frame to finish that particular task is significant. Finishing work within the set timeline also helps you build a long-lasting relationship with your clients and retain them for a long time.
It is crucial to have a system to manage workload. You need to rank the tasks priority-wise and begin with the most urgent ones. The best way to do this is by sticking to a 2×2 prioritisation matrix. This technique lets you prioritise tasks based on two vital factors- urgency and importance.
Urgency is about how much time you have left to work on the task or how soon it needs to be completed. Importance is about the impact of the task concerning other tasks. A 2×2 prioritisation matrix has four quadrants labelled from A to D based on the task’s level of urgency and importance.
- Quadrant I: Important and urgent tasks
- Quadrant II: Important but not urgent tasks
- Quadrant III: Neither important nor urgent tasks
- Quadrant IV: Urgent but not important tasks
Time management with a steady routine
Having a feasible routine will help you stay productive. Likewise, dedicate eight hours to work and eight hours to sleep. The remaining hours should be allotted to your hobbies, leisure time, and upskilling. Besides, establish clear boundaries between your personal and professional life to avoid getting overwhelmed by too many projects at once. Here is what you can do for effective time management:
- Create calendars and to-do lists daily, and plan your schedule a day before.
- Start working on your tasks one at a time, and try not to switch between them too often.
- Use the Pomodoro technique to focus on one task for 25 minutes before taking a 5-minute break.
- Regularly check email or messages to stay aware of urgent tasks or client requests.
- Make a checklist for every client to ensure that you remember everything.
Handling diversified niches
Though zeroing down on a single niche is convenient, many consultants work on varied ones. For instance, if you are a content consultant, one client might belong to the technology sector. In contrast, the other one could be from the beauty space. In such cases, you must keep comprehensive knowledge and expertise of both niches to bring justice to your client’s projects.
If you are thinking about how to organise clients hailing from versatile niches, create Google sheets. Keep all the client-related information centralised in one place for easy access whenever needed
Invest in technology
Purchase CRM software, project management tools or productivity apps to keep track of your client’s needs, timelines and deadlines. It will allow you to plan accordingly and ensure that all the projects are on schedule.
Automating repetitive tasks and invoicing
Many tools help automate scheduling meetings, email correspondence with clients, and follow-ups after a meeting or event. Are you thinking about how to manage client accounts? Use invoice management software to automate manual billing and accounting to save time.
Outsourcing tasks as a freelancer
Most freelancers are a one-person show, managing everything solely, from finances to marketing and sales pitch to project execution. However, as your clientele grows, there are chances that you might miss deadlines, leave glitches, or burn out if you do everything alone.
Thus, the best way to manage is to outsource the complex or time-consuming tasks to an external specialist
It will help you concentrate on your core competencies and ensure all the tasks are finished on time without compromising quality.
Be flexible with your work
As a freelancer consultant, flexibility gives you more control over your time and energy. Break down the tasks into smaller steps and adjust the workload as per your most active hours. Take up the project for which you have the required skill set and adjust the timelines as per the efforts or time involved. It will help you coordinate between tasks and resources, with more productivity and less stress.
Take breaks to prevent burnout
Take necessary breaks for workouts, relaxing, or walking daily to rejuvenate yourself. It will aid you in churning innovative strategies for your clients when you get back to work. The more clients you have, the more work you need to do. Therefore, take care of yourself and your mental health for a great work-life balance. Wasn’t the work flexibility the prime reason you picked freelancing, right?
When you have too many clients on your plate, imbibing a proactive and diligent approach will help you tackle tasks and meet deadlines. Incorporate the tips mentioned above to stay on top of things and ensure that each client gets the attention they deserve.